From Kickstarter to Market Leader: The Globally Distributed Shaving Company that Pioneered Adjustable Shaving Innovation
Press Release: Issued on October 9, 2024
Rockwell Razors, pioneers of adjustable shaving technology, celebrates 10 years of redefining shaving experiences this month. From a Kickstarter campaign in 2014 to a leader in the safety razor market, Rockwell’s patented adjustable razors have set a new standard for comfort and precision.
Rockwell revolutionized shaving with its patented adjustable system, allowing users to customize their shave to suit skin type and stubble length. This innovation ensures a smooth, irritation-free experience that has earned Rockwell multiple accolades, including the GQ Grooming Award for “Best Razor 2022” and recognition from Esquire, Men’s Health, and Men’s Journal as the best safety razor on the market.
Crafted from premium, hefty metals like 316L stainless steel and weighing almost 4 ounces, Rockwell Razors are designed to naturally apply the optimal pressure to the skin, delivering a comfortable shave without cuts or irritation.
Trusted by over 100,000 shavers worldwide, the Rockwell Razors Adjustable Shaving System delivers a superior shaving experience for all skin types and hair textures, regardless of whether you have a thick beard, fine hair, or sensitive skin. The adjustable design ensures comfort while shaving not only the face but also the head, legs, and body. Compatible with all double-edge safety razor blades, customers can purchase a 100-pack for under $20—providing over two years of shaving at a fraction of the cost, representing up to 95% savings compared to typical cartridge razors.
“Persistence and commitment to a cause that’s bigger than yourself can lead to success, “ said founder Gareth Everard of his entrepreneurial journey. ”Nothing will ever go as planned with a new business, but I’ve worked with the small-but-mighty Rockwell team for ten years now - I know with first-hand experience that commitment to product excellence, listening to customers, and doing the right thing ultimately produces success. The last ten years have shown me we’ve got what it takes to not only maintain our position at the top of the safety razor innovation marketplace, but to continue to develop and offer new premium sustainable products to both new and committed customers,” he added.
Rockwell Adjustable Razors are available in various models, material types and finishes with prices ranging from $40 to $250. The company is releasing a limited edition 24 karat- gold plated razor to celebrate the 10 year anniversary of the brand.